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Galleries: 9 Hacks for The Art of Representation

How Galleries Select Their Artist.

Galleries play a crucial role in the art world as they serve as a platform for artists to showcase their work and connect with potential buyers. But have you ever wondered how galleries decide which artists to represent? It’s a complex process that involves careful selection, research, and consideration. This article will delve into the fascinating world of gallery representation and shed light on how these decisions are made.

1. Quality and Originality of Artwork:

One of the primary factors galleries consider when choosing artists to represent is the quality and originality of their artwork. It’s important to consistently create artwork that is of high quality and stands out from the crowd. Galleries seek artists whose works demonstrate skill, innovation, and a unique perspective. They’re drawn to a painting that stands out and pushes boundaries, capturing the attention and interest of collectors and art enthusiasts. 

Bird Jackson Pollock 1940

 2. Consistency and Coherence: 

Galleries also look for artists who exhibit consistency and coherence in their work. Developing a unique style and exploring innovative techniques can help capture the attention of galleries. They seek artists who have developed a distinct artistic style or thematic focus, providing a cohesive narrative throughout their portfolio. This consistency helps galleries create curated exhibitions and establishes a recognizable brand for the gallery and the artist.

3. Professionalism and Commitment:

Artists who display professionalism and commitment are more likely to be considered for representation. Galleries appreciate artists dedicated to their craft, consistently producing new work, and actively engaging with the art community. Timely communication, meeting deadlines, and a willingness to collaborate are essential qualities that galleries value.

4. Reputation and Critical Recognition:

The reputation of an artist can significantly impact their chances of representation. Galleries highlight an artist’s track record, including their exhibition history, awards, and critical reception. Positive reviews, notable exhibitions, and prestigious accolades help build an artist’s credibility and attract the attention of galleries.

5. Market Demand and Collectability:

While artistic merit is vital, galleries also assess an artist’s work’s market demand and collectability. They gauge whether the artist’s style, subject matter, or medium aligns with current trends and collector preferences. Understanding the market allows galleries to make strategic decisions that benefit the artist and the gallery’s financial success.

6. Relationship Building:

Building a relationship with artists is another crucial aspect of gallery representation. Galleries seek artists open to collaboration and view the gallery as a long-term partner in their artistic journey. Strong relationships foster trust, enabling galleries to work closely with artists, curate exhibitions, and promote their work effectively.


7. Develop an Online Presence:

Establishing a solid online presence through a website, social media platforms, or online portfolios allows you to showcase your artwork to a broader audience. Regularly update your online platforms with high-quality images of your work, artist statements, and exhibition history to attract the attention of galleries and collectors. 

8. Research and Target Galleries or Collectors:

Conduct thorough research to identify galleries or collectors that align with your artistic style and vision. Tailor your submissions or approaches to these individuals or institutions, demonstrating a genuine interest in their work and explaining how your art could complement their collections or gallery roster.

9. Seek Professional Guidance:

Consider working with an art consultant, agent, or mentor who can provide guidance, advice, and industry connections. These professionals have valuable experience and knowledge that can assist you in navigating the art market and gaining exposure to galleries and collectors. Remember, building a successful career in the art industry requires persistence, dedication, and patience. Keep creating and promoting your artwork, staying active in the art community, and seizing opportunities to showcase your talent.


The process of selecting artists for gallery representation is multifaceted and considers numerous factors. From the quality and originality of artwork to an artist’s professionalism and market demand, various criteria shape these decisions. Being chosen for gallery representation can significantly impact an artist’s career, providing them with exposure, opportunities, and a platform to connect with collectors and art enthusiasts.

Sibel Meydan Johnson

Born in Turkey, Sibel Meydan Johnson lived and studied in Mons Belgium most of her life. She graduated with honors with a major in Liberal Arts. In 1990 Sibel left her hometown for New York City. She worked for several years as a production assistant for " En Plein Air Masters" one of the first online plein air artists mentor programs then as director of production for Brush With Life TV’s series on visual art. Today Sibel is an autodidact painter, Freelance writer specializing in art and the business of art. Mother and wife, she is a full-time artist. Sibel's art captures and brings forth the hidden emotion of his subjects and evoke a sense of curiosity and introspection pushing the boundaries of creativity and expression, her work often combines elements of abstraction and realism, creating a unique and captivating visual experience that sometimes disturb the viewers.

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